Creative Direction, Photography & Copywriting
The Zephirin: A Modern Disruptor
The white t-shirt, Levi’s 501 and Schott Perfecto. Three unmistakable designs that each marked a period in time, undeniably solidifying them as historically important pieces belonging to the universal language of design. A time where rebels roamed the streets on their Harley Knuckleheads tearing up the whole neighborhood, disrupting barriers set before them. These objects embody much more than the spirit of counter culture; they have served as building blocks for future generations to expand on. Once thought to be daring, now timeless classics.
We dare to say that the Zephirin by Jacques Marie Mage serves as a modern disrupter, just as those previously mentioned designs once did. It’s pre WWII sizing of 44mm and sleek angles make this the perfect must-have frame all men and women looking to make their mark on the world need in their collection. The Zephirin is a universal frame for anyone looking for the instant sprezzatura of an 18th century Italian poet.
When you place a Zephirin on your face you will feel as though you are part of something bigger than yourself, tapping into a universal force of energy. A sense of empowerment that starts at the soles of your feet, shoots up your spine straight into your brain; giving you the strength and ease to conquer the day like the king of cool himself. Every frame takes on a different character, with the Zephirin being the star of the show.
Pimps, politicians and popes all have one thing in common; they’re undeniable leaders of industry. Being at the forefront of any industry takes an immense amount of courage, which isn’t always there. In these times of need, we look for amulets of power harnessing the energy necessary to make us feel indestructible. The Zephirin by Jacques Marie Mage is just that; effortless power for the bold at heart.
